Home » What exactly is Fintech Marketing? Explain its various features.

What exactly is Fintech Marketing? Explain its various features.

by Era Inventions


Financial technology (Fintech) is employed to describe new tech that seeks to increase and automate the delivery and use of monetary services under a fintech marketing agency. Fintech is utilized to assist companies, business owners, and consumers in managing their financial operations, processes, and lives by using specialized software and algorithms on computers and, increasingly, smartphones. Fintech is the word, maybe a merger of “financial technology”.

  • Fintech companies in India now define a spread of economic operations, like money movements, bypassing a bank branch to operate for credit, raising money for a business startup, or managing your investments, generally without the help of an individual under Webinar marketing services.
  • Fintech companies are the ones that use exclusive software algorithms to assist businesses and users manage their financial performance and investments more reliably. The Fintech sector in India has noticed a fast rise of fintech companies over the past five years, with its market size projected to rise to 2.4 billion dollars in 2020 from 1.2 billion dollars in 2014.
  • India’s financial technology companies are expected to become three times as valuable within the next five years, reaching a USD 150-160 billion valuation by 2025, compatible with a review.
  • Paytm is now commanding the Fintech space in India and becoming the biggest fintech company in India.
  • The details unveiled on Sunday detail the findings from the study that Voxturr Consulting Private Limited and FICCI undertook to catch the value-creation potential and identify imperatives for India’s Fintech growth.
  • The pandemic has undeterred the industry’s growth because three new Unicorns and five new Soonicorns have emerged since January 2020.

The top ten fintech in India are the following:

  • Paytm
  • PhonePe
  • MobiKwik
  • PayU
  • money
  • PolicyBazaar
  • Freecharge
  • Mswipe
  • Ezetap

Trends of fintech marketing

Make a different financial services brand.

The expansion of fintech has provided consumers with an unprecedented level of choice, from insurance and share dealing with savings and pensions. Many fintech companies and competitor banks are moving into financial services once owned and dominated by established institutions under Fintech marketing agency.

It means that financial brands must follow the marketing effectiveness and brand-building principles that other sectors have already adopted.

Provide a clear, differentiated value proposition

Linked to creating a distinctive brand, financial services companies must also provide a clear, differentiated value proposition to connect with audiences. With so much crossover between different brands, articulating what you stand for clearly is crucial.

Examine the capabilities of AI and machine learning

Artificial Intelligence (AI) can give financial companies a pathway to success. However, the term ‘AI’ is broad and encompasses different areas, including:

  • Machine learning
  • Natural language processing (NLP)
  • Computer vision
  • Forecasting and optimization

Provide valuable, helpful notes and thought-leadership

Financial services can be intricate and confusing, not only the products and services themselves but also the situations requiring particular products. Optimize your marketing funnel with high-quality content to attract and retain your target audiences under Webinar marketing services.

Features of fintech marketing:

Grasp new users:

Almost every person in the world is involved in financial transactions. When you intend your fintech marketing strategy, you get to examine the possibilities, untapped market potential, and, more importantly, satisfy people’s financial needs.


You will be helping people better manage their finances. You will also teach them about the accessible technology they can use in their lives.

Construct faith:

You can help people to have faith in technology.

Examine data:

Fintech marketing will let you examine data to acknowledge buyers, their requirements, and assumptions. You can operate this knowledge to customize your notes and services.

The marketing strategy for fintech products/services needs an in-depth understanding of the financial situation of the target audience.

Be empathetic:

 A fintech marketing strategy should associate an empathetic approach to answering users’ concerns. You must associate your social media teams and customer support teams so that the issues are channelled and resolved immediately.

Find your USP and market that aggressively:

Fintech companies can give the same services as traditional banks but without friction. Marketing your service better than traditional financial services is a great way to acquire new users.

Use in-app marketing:

Customer retention is a significant objection in the fintech industry. In-app marketing displays marketing messages to customers while actively using your app.

The fintech marketing tactic is excellent to capture with users and at the same time promote or cross-sell your contribution. You can also operate this strategy to announce a new product/feature launch.

Understand your customer; personalize communication:

They can operate technology and data to understand their customers better and personalize their offerings. Fintech companies can manage data from many roots like CRM, social media, and more to get the financial situation of their viewers and analyze this information to devise their fintech marketing strategy.

Fintech marketing is the highly specialized advertising and promoting financial technology businesses. New and emerging ‘Fintechs’ in particular will often turn to a specialist fintech marketing agency to either validate their product idea, find early adopter users, or power growth in the scale phase once product-market fit has been established.

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